About

T​HE ​FOUNDER Loni Willoughby has a lengthy history in the beauty industry with balancing a successful salon career and a commercial makeup and hair career simultaneously for the past 12 years. Loni understands color theory and design with an advanced art background while creating beautiful eyebrows, curated haircolors, and seamless French method haircuts, all of which have become true passions for her. Loni often begins her haircuts DRY first to create a shape complementing natural texture and growth, followed by coloring the actual haircut. With influences in high fashion and commercial advertising and training from Europe and Asia - Loni's approach to hair design is rich with complexity melding many philosophies. Her haircutting techniques are a proprietary method that she has developed for creating a European lived in esthetic designed for each guest.